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Monday, April 11, 2011

The Who's, What's and Why's of iNMAAKOi

How many companies out there promise that they want to inspire and motivate you one way or another but when you look at their designs or even their name you don't get the feeling that they are really trying to do what they say they are?  Well for us, it was nearly every company we researched. We understand there are thousands of clothing companies out there for you to choose from and we also understand that we might look a little silly for even attempting to throw ourselves into the overly saturated clothing market but if we didn't truly feel like we had a chance, believe us, we wouldn't be doing this!

What you really want to know:

iNMAAKOi (in-muh-koi) - That sounds funny at first but it's kind of cool once you learn what it really means ... iNMAAKOi is simply the acronym for "i NEED MONEY AND ALL KiNDS OF iT" ... It truly is as simple as that! lol

You're probably wondering where we came up with such an obscure name and why we even want to use it.  Well honestly, it was a cell phone that came up with the name, sort-of, hahaha. Lewis, co-owner of iNMAAKOi, found himself thinking about all of the trips he wanted to take, how he wanted to own his own house and the financial freedom he wanted in general and realized that he needed money to fulfill all of his aspirations in life. He decided to add the letters "i-n-m-a-a-k-o-i" into his phone as a contact as a reminder to himself to work his hardest to achieve his ultimate goals. He had the type of phone that "speaks" when you scroll through it so one day he was scrolling through his contacts and when he got to his "inmaakoi" contact the phone tried to say the "name" it said in-muh-koi, and thus iNMAAKOi was "born"!

So why would we want to use iNMAAKOi as a business name?  Quite frankly, it catches peoples attention! It not only catches people's attention but it is unique and it has nothing to do with either of the founders names! lol  We figured we had something worth marketing purely from every persons reaction that we have ever spoken the name to.  We wanted something that would have a lasting impression right from the beginning and we believe the name does that!! Naturally there is so much more we are putting into this business but we had to start somewhere.  :)

The "iNMAAKOi edge":

There is no true way to explain the iNMAAKOi "edge". It is more of the full experience of iNMAAKOi that will help you understand!  What we can explain is this: there are subtle but noticeable differences in the way we have laid out this brand, the things we're going to offer (not only the clothing) but most importantly the passion in everything we do!  Pay close attention, you won't want to miss anything!!   ;)

Let's us prove one thing to you ...

 This brand is for EVERYONE!  However the name is taken, whether people who don't have money, or even those that do, feel that they need more money, we want our brand to have a lasting impression when you wear it that gives you the urge to go out there and get it.  We can't, nor won't, tell you how to do it but can offer you a brand that has everyone in mind. The only way you'll know that we mean what we say is if you let us prove it to you!

Thank you for taking the time to read this ... There's much more to come ... This is just the beginning ...

Stay tuned ...


  1. I came via Avery's page... Love that 'Rise Above' t-shirt!.

  2. Why thank you!! We are happy to hear that! :) Check back often for the launch and website information so you can order one if you'd like!!

  3. saw your comment on Avery's page.. can't wait to see the tank tops...
    p.s. small sizes appreciated....